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Women’s Wear Daily, also known as the “Bible of Fashion,” highlights Mirella Siciliano’s journey to building her five-unit microbiome-minded line, Le Cleanse. Taking a holistic approach and looking ahead at the next big trend in the beauty world, Siciliano wanted to create a brand that focused on skin health.
The fashion-industry trade journal says “Mirella Siciliano has long had her finger on the beauty industry’s pulse, having served as a buyer at Rinascente in Milan and Barneys New York. But as the conscious beauty movement gained steam, the executive realized even she was getting confused by the overwhelming offer of products.”